First invented by the Mayans more than 10,000 years ago, tortillas have become a $6 billion a year industry in the U.S. alone.
Tortillas have surpassed bagels and muffins, to come only second in place to sliced bread, and have now become the number 2 packaged bread product sold in the U.S. The rapid growth of the tortilla industry is attributed not only to the growing Hispanic population, but to increasing tortilla consumption among non-Hispanics as well.