
There is a black Bentley sedan parked in front of the Holiday Inn Express hotel. The $200,000 luxury car seems out of place at a Holiday Inn property but it’s a reminder of the purpose of my stay here: to see how far up market the American hotel chain has moved since I last stayed with them many years ago. The Bentley and I are at the Holiday Inn Express in Lisbon, Portugal, a city that is one of my favorite value destinations in Europe. My stay at this hotel is less about this particular location and more about assessing the chain’s level of service and comfort regardless of country or location. Could Holiday Inn Express become one of my favorite value hotels?