Latina entrepreneurs
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Latina owned cosmetics company receives funding for growth
Joanna Rosario-Rocha and Leslie Valdivia. When Leslie Valdivia and Joanna Rosario-Rocha started Vive Cosmetics, the beauty industry was overdue for change. “We want to redefine what beauty looks like,” said Leslie Valdivia. “Telenovela beauty-starts are not the majority of the community.”