The Rising Influence of the Hispanic Vote: A Growing Force Shaping America’s Elections
  Whether you are celebrating or mourning the results of Tuesday’s election, one thing is for certain. The Hispanic vote continues to be an ever-increasing driving force influencing final election outcomes.  There’s Strength in Numbers Accordin...
Californianos Quieren más Seguridad: Aprueban Prop 36 para Endurecer Sentencias
Los californianos apoyaron abrumadoramente la Propuesta 36 para alargar las sentencias penales por ciertos delitos de robo y drogas, y para dirigir a más personas a tratamientos contra las drogas después de las condenas. Las opiniones de los votant...
La Influencia del Voto Hispano: Fuerza Creciente que Moldea las Elecciones Estadounidenses
  Tanto si estás celebrando como lamentando los resultados de las elecciones del pasado martes, una cosa es segura: el voto hispano sigue siendo una fuerza impulsora con una influencia cada vez mayor en los resultados finales de las elecciones.  ...
Latinos’ Views of and Experiences with the Spanish Language
Over half of U.S. Latinos who do not speak Spanish have been shamed by other Latinos for it. Language plays a foundational role in shaping human experience, connecting people to their heritage and offering a sense of pride. However, for many U.S. ...
Perspectivas y Experiencias de los Latinos sobre el Idioma Español
Si bien la mayoría de los latinos en EE.UU. hablan español, no todos lo hacen. El 24 por ciento de todos los adultos latinos dicen que solo pueden mantener un poco o nada una conversación en español.   Más de la mitad de los latinos en EE.UU. que...

Hispanic small businesses

  • 5 questions you should ask when choosing a digital partner

    Setting up a marketing department within your enterprise may not be practical for various reasons, but marketing efforts are still part of any successful business operation. Opting for the services of a digital marketing partner is a wise idea if you do not have in-house staff dedicated to this vital task.

    The key to a successful partnership:
  • Local businesses survive and thrive in pandemic reality
    Berenice Serrano (right) and her sister Karla Serrano (left) are part of the family team that’s working to sustain their ice cream store in Hayward. Local businesses are quickly adopting new technology and adjusting their products in order to survive and thrive. Photo: Russell Foote Photography.

     

    Berenice Serrano of Oakland started her first business this past February. The 25 year-old married mother of two children operates Unique Artisan Ice cream in Hayward.