Saturday, November 28th 2009 

Three quarters (74%) of U.S. adults, or nearly 171 million people, read a newspaper  in print or online during the past week. This is according to the latest Integrated Newspaper Audience (INA) finding from Scarborough Research, the audience ratings measurement service for the newspaper industry. The company examined newspaper readership in its recently released Scarborough USA+ Study, which captures media patterns and other