When I’m asked by business owners how they can get a bigger share of the local Hispanic market, I first answer with a question. When I’m asked about online marketing or social marketing, I respond with the same question: “Do you feel that your current communications are optimized?”
I see too many advertising campaigns and other marketing efforts go to waste because the business owner has not yet gotten the basics right for their
More than 71 percent of adults, or 165.6 million people, read a newspaper in print or online in the last week, according to new data from Scarborough Research. The company examined newspaper readership as part of its USA+ Study (Release 1, 2010), a survey of more than 210,000 adults that captures media patterns and other consumer behaviors of adults across the country.
For ethnic or general markets, you’ll profit from our expertise (and honest approach).
Our #1 Marketing Truth: A huge amount of advertising dollars are needlessly wasted due to a lack of focus on marketing fundamentals. And fundamentals are fundamentals – no matter the type of business or organization or the audience being targeted. See our articles and guides below to get an idea of our strategic approach to getting results...and avoiding burnt budgets. Or call Darren Ballegeer at 510-863-4982 ().
Bay Area business people can maximize their marketing dollars by applying certain marketing fundamentals and by properly “interviewing” the media company with which they are considering to advertise. These guidelines apply to any medium: newspapers, magazines, radio, TV, or online.
Questions to ask the advertising/account representative: