Businesses, government, and non-profits need Spanish speaking workers to help attract and serve Hispanic clients. From front office to back warehouse, the demand for Spanish speaking workers continues to grow. Below are the top things we regularly recommend to employers looking to hire people with various language skills in the Bay Area. Please contact us with any questions ().
1. Language requirement: In your ad, be specific about what level of language you require from the worker – fluent in both English and Spanish, or some English / basic English required. When an employer doesn’t require any English skills, they will usually publish the ad in Spanish and make no mention of language requirements.
2. Language of the ad: If you need workers with good English, publish the ad in English, even in publications or websites with Spanish-speaking audiences. We have run many such ads from employers targeting our bilingual readership and the best way to avoid unwanted inquiries from people with limited English is to run the ad in English…THOUGH we also explain that there are many people who speak English quite well but do not read it well. Like anyone learning any second language, the reading and writing skills usually develop after the speaking skills. When the employer wants a larger or more diverse set of applicants, they run the ad in both English and Spanish.
3. Where to run the ad: An ad in Spanish will obviously reach both Spanish speakers and those who are bilingual. Outlets with a bilingual audience are a good choice, depending on their audience demographics. Print media is very popular with the Spanish-dominant and bilingual segments, especially local/regional media that employers often choose for job ads. Print ads are often combined with online ads in order to more fully reach a target segment.
Vision Hispana Newspaper | Tel: 510-863-4982 P.O. Box 1411. Alameda, CA 94501