More than 71 percent of adults, or 165.6 million people, read a newspaper in print or online in the last week, according to new data from Scarborough Research.  The company examined newspaper readership as part of its USA+ Study (Release 1, 2010), a survey of more than 210,000 adults that captures media patterns and other consumer behaviors of adults across the country.

Visión Hispana Newspaper (and visionhispanausa.com) has set itself apart from other Spanish-language media in the Bay Area by its dedication to maximizing readership and delivering effective advertising for businesses. Published since 2003, Visión Hispana has retained its independence and unique market approach that have made it a valued marketing tool for the business community.

“For years I’ve been measuring the calls I get from our advertising with newspapers, magazines, radio, and other media – the response we get from our ad in Visión Hispana is consistently the greatest.”

 - Manuel Alvarez, Owner, Latino Services/Latino Taxes, and Visión Hispana advertiser since 2004 

Visión Hispana is known for its:

Partner Approach: Businesses team with Visión Hispana as a marketing partner that addresses each client’s marketing goals and challenges. Clients value our solution (vs. sales) approach.
Marketing Expertise: We can create and consult from concept to final ad with powerful messages and impactful design that maximizes consumer response.
Community Mission: Visión Hispana is a trusted resource of news and information for local people. Our active role in the community is evident in our editorial content and at numerous events.
Ethics in Action: As it is with our advertisers, our professional reputation is everything. Our ethics and values guide us in all of our business activities.

Visión Hispana’s Market Area

Visión Hispana’s circulation area is a prime Hispanic market that consists of the eight bayside cities of Alameda County. Of the nine counties in the San Francisco Bay Area, Alameda County is second only to Santa Clara County in both total population and Hispanic population. Alameda County also has the second highest median household income ($55,946*) of any Bay Area county.

Targeted distribution to communities throughout nine cities of the Bay Area:
Oakland, Hayward, San Francisco, San Leandro, Fremont, Alameda, San Lorenzo, Newark, Union City. 

For ad rates and media kit please contact:

Darren Ballegeer at 510-863-4982510-863-4982, darren@visionhispanausa.com or Elena Miramar at 510-863-4982510-863-4982, elena@visionhispanausa.com

Saturday, November 28th 2009 

Three quarters (74%) of U.S. adults, or nearly 171 million people, read a newspaper  in print or online during the past week. This is according to the latest Integrated Newspaper Audience (INA) finding from Scarborough Research, the audience ratings measurement service for the newspaper industry. The company examined newspaper readership in its recently released Scarborough USA+ Study, which captures media patterns and other